I've been a huge fan of RSS technology since its inception -- having been a rabid Bloglines user, and more recently Google Reader (I prefer its mobile interface, which I use about an hour a day on my Treo to pull down the latest news on the way to work).
But, these consumer applications are only the tip of the iceberg for the true power of RSS. It offers a much more robust platform for information distribution, where applications like e-mail fall short. It makes content ultra-portable and functional, where before it was locked in databases behind clunky websites or software UIs. It separates content from structure -- and businesses are rapidly realizing the upside to this.
How so? Well, if my personal RSS stream's goal is to get the right information to me in an organized fashion, scale that up to a business level where a corporation can "get the right information to the right people at the right time" -- that punchline came to me via Attensa, a client that is charging forward in the Enterprise RSS space. There are so many applications for RSS in a business, just to name a few:
- Team collaboration and project management feeds (bye-bye distribution lists)
- Delivering sales data and marketing collateral to empower a distributed sales team (no more digging for email attachments)
- Persistent search and timely delivery of relevant information (stop skimming that inbox full of newsletters and Google Alerts)
- And hey, let's not forget the guys over in IT -- security features to block malicious code and provide a controlled environment for information flowing through (and behind) the firewall
The team at Attensa is hard at work on two products to enable all this. First, the RSS reader for Outlook, which is really slick. It's not your average reader. To start with, a ETech they just rolled out a new version that ranks articles based on user interest and attention (dubbed "AttentionStream") by tracking reading behavior -- on an individual and aggregate level across an organization. On top of that it's integrated and optimized for Outlook, where most of us live 9-5 M-F. It also has a toolbar for IE/Firefox to handle RSS feeds in the wild, and syncs with your del.icio.us tags. To explore it further, you can download the software for free and give it a try.
Second, on the other side of the information distribution pipeline (well, smack in the middle, actually) sits Attensa's RSS feed server. This is where businesses can truly capture the essence of Enterprise 2.0. Through a relatively easy-to-deploy appliance (on a LAMP stack -- the most recent server release also can be implemented via software appliance or hosted solution), administrators can securely distribute, manage, and track RSS/ATOM/XML feeds from internal and external blogs, wikis, and websites. Employees can then subscribe to these feeds on a selective/filtered basis and receive the information in Microsoft Outlook, in their browser, in their instant messenger, or on a mobile device. Where ever and however the information is in the most useful context.
By combining these tools (or even just the Outlook reader) you can really take RSS applications to the next level.
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